Cuando esto ocurre... lo que normalmente pasa es que si que se consigue el deseado y persegudio WOM... pero no en positivo... Bueno, esa es una opción también muy de moda actualmente... "Lo que importa es que hablen y poco importa de qué? o cómo?"... bufff!!!... llamarme purista pero yo disiento enormemente de estos planteamientos...
Con esto no me estoy refieriendo a campañas como las tan nombradas recientemente de Burger King o Dolce & Gabanna... sinceramente en ellas creo que algunos veían fantasmas y cosas que por otro lado en horario prime time parece que tenga libre derecho de circulación...
Sino a campañas como la que os adjunto...
Podeis ver la campañas también aquí
¿Hay que llegar a este límite- caras demacradas, clara escenificación de un acto poco loable,...; para anunciar moda?... Señores!!! que hablamos de vestiditos y camisetitas!!!...
Creo que en este caso los creativos se han pasado de frenada...
No es este el único ejemplo que veo últimamente fuera de lugar... en estos días para anunciar un simple ambientador... se entra a jugar con la "los problemas del mundo", "la sexualidad de las personas",...- Joder!!!, perdón por el taco... ¿Pero hay que ser tan trascendente para anunciar un ambientador?
¿Qué os parece a vosotros? Me parece que algunos creativos se están pasado... o ¿Me he vuelto un carca "quisquilloso"?
Gabi... gracias por enviarme esta creatividad... :)
5 comentarios:
Venga, una de cal y otra de arena, creo que esta creatividad está muy bien pensada y realizada.
http://www.blographic.com/divers/thank-you
Datos sobre la campaña de Sisley por si alguien quiere saber más de los papás de la criaturita:
Advertising Agency: Zoo Advertising, Shanghai, China
Creative Director: Alex Sean
Art Director: Stephen Zou
Copywriter: Sandy Sang
Photographer: Taurus
Published: June 2007
También hay otra pieza en la que se recuerdan la toma y efectos del alcohol: http://adsoftheworld.com/files/images/SISLEY-FASHION-JUNKIE-2.jpg
In these days surfing on Internet you may find a couple of images which are told to be part of the new Sisley advertising campaign.
One of this images shows some girls while "sniffing a vest". The other one shows the same girls after they drunk.
The allusion to drugs and alcohol is more than clear and you will agree with us that these pictures are really disconcerting and damage the image of the brand.
Please be informed that the Sisley brand has nothing to do with these images and therefore we refuse to be linked with them.
Please also note that these images infringe Benetton's rights in the Sisley trademark. Our Legal Department has therefore been retained to take all advisable actions to protect the company's rights and interests.
The next Sisley campaign will instead have a very special testimonial, Stephanie Seymour, worldwide recognized as an icon of fashion and beauty.
Statement on a fake Sisley campaign
20 July, 2007
In the recent days, images which are told to be part of the new Sisley advertising campaign have been published in internet.
One of these images shows some girls "sniffing a vest". The allusion to drugs and alcohol is more than clear. We would like to clearly state that the Sisley brand (and the Benetton company) has nothing to do with these images and therefore we refuse to be linked with them.
Please also note that these images infringe Benetton's rights in the Sisley trademark. Our Legal Department has therefore been retained to take all advisable actions to protect the company's rights and interests.
The next Sisley campaign will instead have a very special testimonial, Stephanie Seymour, worldwide recognized as an icon of fashion and beauty.
For further information: paoletti@sisley.com
www.sisley.com
www.benettongroup.com/press
www.benettonpress.mobi
Hi Sandrina,
I agree with you... the images aren't adecuate for a brand like Sisley... In this way I have just a few minutes ago post a new entrance, making public your comments... I hope in the measure of my possibilities, this post will help to clean the image of your brand.
However, sure you'll ready know... but in the site www.adsoftheworld.com... the information relative to campaign is the following one:
Advertising Agency: Zoo Advertising, Shanghai, China
Creative Director: Alex Sean
Art Director: Stephen Zou
Copywriter: Sandy Sang
Photographer: Taurus
Published: June 2007
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